Maximizing NFL Exposure Through Outdoor Advertising

International Strategy: The NFL in Brazil

The season opener between the Philadelphia Eagles and Green Bay Packers not only marks the start of the 2024 season but also a milestone in the league's international expansion. This first regular-season game in São Paulo, Brazil, offers a key opportunity for brands looking to connect with international audiences through billboards and DOOH, especially in emerging markets.

Outdoor advertising campaigns around these international events are essential for keeping local audiences engaged. Global brands take advantage of the visibility offered by stadiums and host cities by placing billboards strategically.

The Importance of Outdoor Advertising in the Streaming Era

This year, the NFL will broadcast exclusively on four streaming platforms, a significant shift in how fans consume sports. This also impacts how brands approach outdoor advertising. With the fragmentation of audiences, billboards and DOOH become crucial in grabbing attention in strategic locations like highways, city centers, and public transportation stops, where people can see ads that complement what they watch on their devices.

This type of outdoor advertising allows brands to reach fans in different locations and times of the day, reinforcing their presence in viewers’ lives.

The Value of Outdoor Advertising Campaigns During Major Events

Although only 7.4% of NFL games are streamed exclusively, this small percentage has made a noticeable difference in how brands use ad space. Companies like Amazon and Netflix, which now have exclusive rights to certain games, have found outdoor advertising to be a key tool in promoting these events.

Outdoor advertising is not only effective in stadiums but also in major cities where the games are broadcast. Billboards and DOOH screens in places like New York, Los Angeles, or even São Paulo allow brands to remain relevant and visible to millions of people tuning in.

Outdoor Advertising in the NFL's Future

The NFL, with its vast fan base, remains the most popular sport in the United States. As audiences continue to tune in by the millions, outdoor advertising becomes a powerful tool to connect with fans, even amid the transition to streaming platforms. The integration of ads in physical environments, such as billboards near stadiums and in cities hosting games, ensures brands stay present in the daily lives of fans.

The numbers speak for themselves: games like the Kansas City Chiefs vs. Miami Dolphins on Peacock broke streaming records, and brands are riding this wave. Strategically placed outdoor advertising campaigns can amplify these moments, capturing viewers’ attention both on and off the screen.

With the growing complexity of the NFL's game schedule and the fragmentation of broadcasts, the league has found a way to guide its fans with a dedicated website to help them know when and where to watch games. Meanwhile, outdoor advertising campaigns continue to be an essential component for brands looking to maximize their impact during the season.

This approach signals how outdoor advertising, whether through billboards or DOOH, remains relevant in an increasingly digital world, complementing other forms of advertising to create a cohesive brand experience.

Connect these strategies to your searches for billboard, Outdoor advertising companies, and advertising companies near me, and you'll see how the NFL and major brands are maximizing the potential of outdoor advertising to capture consumer attention.

 

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