OREO Revolutionizes Its Image and Outdoor Advertising Campaign

The iconic OREO cookie brand has taken a significant step forward with the launch of its new image and recipe at an exclusive event in Madrid. This change is accompanied by an outdoor advertising campaign that utilizes tools like billboards, DOOH, and strategic messaging to captivate the audience.

The "Adiós España" Campaign and Its Impact on OOH Advertising

The "Adiós España" campaign was the start of a strategy aimed at generating anticipation. With a strong presence across media and digital platforms, including the use of out of home advertising (OOH), OREO managed to spark curiosity among consumers about the future of its iconic product.

The impact of this campaign became evident during the big reveal at Teatro Barceló, where OREO introduced its new message: "Hola España." The brand used CGI and visual effects, featuring a giant OREO cookie falling from the sky, creating a cacao explosion to symbolize the product’s renewal.

Outdoor Advertising Strategy: Billboards and DOOH

To reach more consumers, OREO has embraced outdoor advertising through billboards, bus stop ads, and DOOH (Digital Out Of Home). This type of advertising guarantees massive reach and allows brands like OREO to communicate with their audience in high-traffic, strategic locations. Ads at bus stops and transit shelters are particularly effective in capturing the attention of passersby, especially in busy urban areas.

Billboard Advertising Prices and Bus Stop Ads

The costs associated with outdoor advertising vary depending on the location and type of format used. For instance, highway billboards or billboards in prominent urban areas can differ in pricing. Questions like billboard advertising rates, how much does a billboard cost, or billboard ad price depend on factors such as visibility and traffic volume in the chosen area.

In comparison, bus stop advertising and transit shelter ads may be more accessible for some brands and are highly effective due to the repeated daily exposure to public transit passengers. The billboard ad rates and bus shelter ad costs differ, but these are excellent options for large-scale campaigns like OREO’s.

Product Evolution: New Flavor and Packaging

OREO has not only transformed its outdoor advertising approach but also its product itself. With a more intense cacao flavor and redesigned packaging, the brand seeks to retain its top spot among consumers. This evolution is backed by the new recipe, which will gradually become available in all regular points of sale throughout Spain.

The Importance of OOH Advertising Campaigns

Investing in outdoor advertising and DOOH ads is essential for brands like OREO that aim to stay relevant in the market. Through clear examples of out of home marketing, outdoor media allows brands to establish a strong presence in the daily lives of consumers. Examples of OOH advertising utilized by OREO include highway billboards, bus stop ads, and digital billboards that maximize visual impact.

Conclusion

OREO's revamped product and outdoor advertising strategy demonstrate the power of OOH campaigns. By combining billboards, DOOH, and strategic messaging, OREO has successfully captured attention and solidified its position as an iconic brand. For companies considering outdoor advertising, it is crucial to factor in elements like billboard costs, billboard advertising rates, and the use of both digital and traditional media to maximize the reach of their campaigns.

 

 

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