Samsung's Campaign Transforms London with Folded Art

Celebrating the Launch of Galaxy Z Fold 6 and Galaxy Z Flip 6

Samsung has launched a revolutionary campaign to celebrate the release of its new Galaxy Z Fold 6 and Galaxy Z Flip 6 models. This campaign, which has transformed the streets of London, has captured the attention of all passersby and tourists, especially at Old Street Station, temporarily renamed 'Fold Street'.

An Unexpected Twist in Outdoor Advertising

Samsung has taken outdoor advertising to a new level with its spectacular campaign. From benches to iconic London buses, everything has been redesigned with an innovative twist that breaks the monotony of the city. This campaign not only promotes the new phones but also transforms the urban environment into a visually stunning experience.

Collaboration with Transport for London

In collaboration with Transport for London (TFL), Samsung has created one of the campaign's standout pieces: a folded London bus designed by artist Caspar Phillips. This installation, made with repurposed scraps from old buses, is a full-sized artwork that commands attention. Additionally, Old Street Station changed all its signage to the temporary 'Fold Street' branding, creating an immersive experience for disoriented tourists.

Expansion of the "Fold Town" Project

The "Fold Town" project didn't stop with the buses. Other London icons like the classic red telephone box, a bench, and a lamppost were also transformed with a distinct 90-degree angle. These pieces, created by designer Jem Hughes, reflect Samsung's unique design that isn't afraid to bend the rules.

Impact on the Brand and Market

The new Galaxy Z Flip and Fold models are among the best flip phones on the market, and this DOOH (Digital Out-Of-Home) campaign has been crucial in capturing public attention. Combining a nostalgic design with the modern features of a smartphone has created a stylish disruption in phone design trends, making these models highly anticipated. And naturally, such eye-catching phones require an equally striking campaign.

In summary, Samsung's campaign has not only been an effective promotion for its new phones but also demonstrated the power of outdoor advertising to create memorable experiences and attract a broad audience. This campaign is a perfect example of how Outdoor advertising companies and advertising companies near me can use creativity to transform public spaces and reinforce the brand in an innovative way.

Related to billboard, Outdoor advertising companies, and advertising companies near me, this campaign shows how creativity and innovation can take outdoor advertising to new heights, capturing the attention and imagination of the public.

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