Telstra's 'Four Bars' OOH Campaign Reinforces Superiority

Australia's Best Mobile Network

Telstra, Australia's largest telecom company, has launched an outdoor advertising campaign titled 'Four Bars'. This campaign, developed in collaboration with Bear Meets Eagle On Fire, +61, and OMD, aims to reaffirm its position as the best mobile network in the country.

The 'Four Bars' Campaign Concept

The campaign revolves around the graphic representation of four network signal bars. With over ten different executions, some are designed to work individually, while others are meant to complement each other or as a series of consecutive placements.

Marketing Officer's Words

Brent Smart, Telstra's Chief Marketing Officer, states: “We don’t need to convince consumers we have the best mobile network, just remind them. And without sounding too brand focused, we ultimately want to build memory structures that link our brand to our superior network strength.

Emphasis on Simplicity

Smart adds: “Our aim is to create distinctive work that looks like no other big brand in this country. And in outdoor advertising, simplicity is key. Instead of adding more information, we challenge ourselves to reduce and strip it back. This leads to work that is visually striking and confident, like this.”

Importance of Outdoor Advertising

Outdoor advertising campaigns like 'Four Bars' are essential for maintaining brand visibility and recall in consumers' minds. By using billboards and DOOH (Digital Out Of Home), Telstra achieves a dominant presence in public spaces.

Relation to Billboard and Outdoor Advertising Companies

Such campaigns not only strengthen the brand but also serve as an excellent example of how Outdoor advertising companies can create effective campaigns that highlight their product strengths. For those searching for "advertising companies near me," observing campaigns like Telstra's can offer valuable inspiration on how to effectively use billboards and DOOH.

Conclusion

Telstra's 'Four Bars' campaign is a testament to how simplicity and impactful design can reinforce a brand's superiority. In the competitive world of outdoor advertising, this campaign stands out as a brilliant example of how Outdoor advertising companies can help brands connect with their audiences memorably.