THE OUTDOOR MEDIA BLOG: Tips & insights

Pay the Apple Way": The Apple Pay Revolution and Digital Out-of-Home Advertising

In an increasingly digital world, companies are fiercely competing for consumer attention. In this context, Apple has launched an international advertising campaign under the slogan "Pay the Apple Way" to promote its Apple Pay service. What makes this campaign even more intriguing is how it utilizes digital out-of-home advertising to highlight the advantages of Apple Pay in a world where digital transactions are on the rise.

E-Commerce + DOOH: Digital Connection

Ecommerce changes how we buy, and outdoor advertising is renewed in a connected world. The merger is exciting.

McDs: The Master of OOH Creative

Since its humble beginnings in 1940, McDonald's has become a global brand loved for its food and creative outdoor advertising.

Tesla in Mexico: Innovation and the Future

In a stunning turn of events, Tesla has set its sights on the Mexican state of Nuevo León as the chosen location for its upcoming vehicle production plant, known as a gigafactory. While rumors about this decision had circulated for some time, it still took the world by surprise, including avid Tesla enthusiasts like us. We had considered the idea of Canada, Indonesia, and maybe even the United Kingdom, but Giga Mexico? Well, it turns out we might have underestimated the brilliance of this move because Giga Mexico is poised to revolutionize Tesla's future.

3D Announcement: Rafael Nadal In Times Square

Rafael Nadal's 3D advertising in Times Square is an example of the evolution of advertising.

Luisito Comunica: His Times Square Ad and the Revealed Cost

Luisito Comunica, the influential Mexican YouTuber with over 40 million subscribers, never ceases to amaze us with his adventures. On his recent trip to New York, he decided to take his presence in the Big Apple to the next level by appearing on one of the dazzling digital billboards in Times Square. But, how much did he shell out for this advertising move? Discover the details of this street advertising strategy and how this option has become more accessible in the digital age.

ELECTRIC CARS IN OOH ADVERTISING

In 2021, car manufacturers focused on promoting electric vehicles, transforming their marketing strategies, with a prominent focus on outdoor advertising.

Lyft Expands Ads Business and Launches Halo

Lyft strengthens its advertising strategy with new CEO David Risher and also introduces its new "Halo" service

The Evolution of Advertising in the Metaverse

Welcome to the revolution of advertising in the Metaverse, the thrilling terrain where brands are redefining their connection with audiences like never before. In this era of web 3.0, technology is advancing by leaps and bounds, and with it, our consumption habits are radically changing. Companies find themselves at a crossroads: innovate or get left behind!

NFL Sunday Ticket Renews With Youtube

Madison Square Garden Entertainment offers digital posters for advertisers, going viral on Times Square.

United Festivals: Festival Outdoor Advertising

Festival advertising unites brands and crowds in a festive atmosphere. "United Festivals" revolutionizes this connection.

Coca-Cola: Refresh Your World - The Power Of OOH

Outdoor Digital Advertising: Fusing the tangible and digital for unparalleled impact. It unites tradition with innovation, redefining how brands reach their audience.

Outdoor Digital: Creativity and Innovation

The world of advertising is in constant evolution, and by the year 2023, significant changes are expected in the outdoor advertising landscape.

Trends in Outdoor Advertising

Outdoor advertising, also known as OOH advertising, has witnessed a remarkable transformation in recent years, driven primarily by the rapid evolution of digital technology. In this blog post, we will delve into the exciting trends shaping the world of Outdoor Advertising.

THE BEST OUTDOOR ADVERTISING IN THE WORLD, ACCORDING TO CANNES LIONS 2023

Now, I invite you to explore the award-winning gems in the Outdoor category of Cannes Lions 2023. These exceptional creations not only define creative excellence but also set a gold standard in contemporary advertising.

OUTDOOR ADS IN NORTH AMERICA POLITICS

In modern politics, effective campaigns rely on clear messaging. Outdoor ads have become vital in the US, Canada, and Latin America.

INFLIGHT ADVERTISING STAR WARS

This approach mirrors the way outdoor billboards beckon travelers to explore the local scene while providing a less intrusive and more engaging form of advertising.

MOVING AUDIENCE: OOH TRACE

In a digital age, OOH advertising thrives with OOH tracing tech, enhancing effectiveness and audience connection.

DUNKINS-CREATIVE-TRIUMPH-IN-BOSTON-MARATHON-2023

In a competitive marketing landscape, Dunkin' shines with creative outdoor ads. Their 2023 Boston Marathon Campaign showcases captivating strategies that reinforce brand identity.

OOH ADS: CASINO PROMOTION STRATEGIES

Outdoor ads: Key for casinos, attracting patrons, crafting images. Explore impact in industry.

Revolutionizing Brand Marketing: Unveiling the Power of Outdoor Advertising

In today's fast-paced world, capturing consumers' attention is no easy feat. As their time becomes increasingly precious, companies must step up their game to engage them in meaningful and impactful ways.

EXPLORING AD SPACE

Just as ISRO launched Chandrayaan 2 into space, these brands launched their own creativity into the world, leveraging every chance to connect with their audience through "outdoor advertising strategies."

Innovative U.S. Army Advertising

In a time of endless choices, the U.S. Army has taken a bold and creative step to attract ambitious, goal-oriented youth.

More Impactful Than Ever! Exploring Out-of-Home Digital Advertising

Outdoor Digital Advertising: Fusing the tangible and digital for unparalleled impact. It unites tradition with innovation, redefining how brands reach their audience.

TurboTax's Innovative Marketing: TikTok and Outdoor Advancements

In the realm of taxes, Intuit is taking a bold and exciting leap to connect with the new generation through its well-known product, TurboTax. By leveraging a powerful combination of outdoor advertising, specifically billboards and spectacular signs, along with a striking presence on TikTok, the brand is capturing the attention of young taxpayers. Let's delve into how this innovative strategy is changing the game during tax season!

5 Key DOOH Reason For Your Marketing

Outdoor advertising is not a thing of the past, this is all you need to know to fix an idea in thousands and thousands of minds thanks to this resource.

Sprite Endorses DOOH

Can an outdoor ad win over Generation Z? With this challenge ahead and taking advantage of the return of people to the streets, Sprite launched the first DOOH campaign via DV360 in Mexico.

Let's go to Black Friday 2023

Prepare for Black Friday buzz: Plan outdoor ads ahead to shine amid competition, boost brand visibility.

CyberMonday: Strategic Outdoor Advertising

In November, businesses worldwide prepare for Cyber Monday—an online shopping extravaganza. Leverage outdoor ads to stand out and boost sales.

Mobile Ads: Automated OOH Advertising

OOH evolves with Ads Mobile and its focus on OOH advertising automation marking a revolution.

Racing Cargo: Tech-Driven Logistic Revolution

Racing Cargo stands out as a logistics leader by fusing technology and smart nearshoring in a world driven by innovation.

Deciphering Fram Filters in Marketing

In competitive marketing, just like Fram filters in cars, it is essential to understand their role in business strategy.

5 Ways of AI in OOH

AI is revolutionizing outdoor advertising, causing a radical transformation in its approach and effectiveness.

MrBeast Burger: Advertising Revolution 2023

In today's marketing, creativity is vital to standing out in a crowded audience. MrBeastBurger exemplifies this with its rise in 2023, especially in outdoor advertising.

Swift: Charming Pop in Posters

Taylor Swift: Reina carteles 2023, connect globally with her talent and musical influence.

Outdoor Advertising Drives TikTok Views

Study reveals that outdoor advertising positively impacts ad views on TikTok. We'll take a look at how it redefines advertising approaches.

OXXO: Outdoor Advertising Powered by AI

AI in outdoor advertising transforms the interaction of brands with their audience, revolutionizing the advertising experience.

DOOH boosts Amazon Prime in LATAM

DOOH grows in LATAM with Amazon Prime and GroupM at the forefront, revolutionizing digital outdoor advertising.

4 steps to Attact OOH Users Successfully

OOH Digital attracts an audience in the physical and digital world. 4 steps to successfully attract users: Geolocated campaigns, QR/NFC, mobile integration and data analytics.

Google Boosts DOOH Business

Google and DOOH change outdoor advertising. Intelligent and personalized experience to connect with the audience in public spaces.

Know thw differencw between OOH, DOOH and MOOH

Discover the difference between OOH, DOOH and MOOH in outdoor advertising. Each term plays a unique role in communicating with the audience in public spaces.

Use AI for your Outdoor Advertising

Exciting 2023: Outdoor advertising will shine with AI. Personalization and optimization to connect with the audience in public spaces.

OOH Advertising Trends

In the rapid evolution of advertising, the OOH medium is constantly adapting. Explore the 2023 trends and their power to attract the physical public.

Know The Strategic Fusion of the Future

Outdoor Advertising thrives on technology and artificial intelligence. XXX Conferences in Santiago confirm its peak. Powerful tool to highlight brands.

Predictions Yahoo for Advertising DOOH

Visual Impact! 3D Billboards Revolutionize Outdoor Advertising in Mexico, Transforming Interaction with Brands. Discover Innovation!

3D Posters: Advertising Impact Mexico

Visual Impact! 3D Billboards Revolutionize Outdoor Advertising in Mexico, Transforming Interaction with Brands. Discover Innovation!

Outdoor Advertising: Vanguard Impact 2023

In the world of advertising, creativity and innovation are key to standing out from the crowd and capturing the attention of your target audience.

Organize your Business Finances 2023

As the year draws to a close, now is the perfect time to organize your family's finances.business or entrepreneurship. Sound financial management is essential to the growth and stability of your business.

DOOH Drives Targeted Vehicle Ads

Reach drivers on congested roads with car ads for your next campaign. Advertise where they commute daily.

#WeDigPurple: Outdoor Meets Instagram Essence

Surprising #WeDigPurple campaign blends social media and outdoor advertising to captivate Orlando audiences. Creativity and emotional connection explored.

Advertising Revolution: Lionel Messi at Inter Miami

The end of the season for Paris Saint-Germain in May marked a milestone in Lionel Messi's career as he clarified his future and revealed his next destination after leaving Barcelona.

Outstanding OOH Creativity Last Week

We will highlight five outstanding advertising campaigns that captured our attention and stood out during the past week. OOH advertising has proven to be a powerful tool for conveying memorable messages and captivating audiences in physical environments. Join us on this journey through the brightest creative executions that will undoubtedly inspire us.

NBA: Creative Jersey Advertising

The combination of marketing, innovation, and a creative approach is essential to drive the growth and relevance of a brand in today's competitive world. As mentioned earlier, the article highlighted how the NBA has broken new ground by introducing advertising on game jerseys.

DOOH Programmatic Advertising Buyer's Guide

Programmatic digital out-of-home enables advertisers to reach their target audience with engaging content, according to Hivestack. Here, they present their go-to guide for the channel, covering campaign preparation, inventory selection, targeting, optimization, trading options, and measurement.

Without faces, only in pink

Barbie has implemented several creative marketing strategies to promote her movie in the best possible way.

Boost Your Advertising with Robotics

For years, people have wondered what the future holds for the country's workforce, and even more so when Amazon introduced the Scout—a delivery robot system—in 2019. Although Amazon stopped testing its six-wheeled delivery robots, autonomous mobile robots (AMRs) have continued to grow in popularity.

GPTChat: Advertising Gets a Makeover

McDonald's, Burger King, and Subway are revamping their advertising using artificial intelligence and the ChatGPT chatbot, showcasing their strengths in a creative way.

Nike Wins Grand Prix at International Festival

Nike's innovative Air Max project, created by AKQA, proudly brought home the award. The festival category they won in was Social Behavior and Cultural Insight in Media Lions, stunning the world with their achievement.

The Controversial Legacy of Flamin' Hot: Myth or Reality?

As an American citizen, the world of marketing often presents us with captivating stories. One such story is that of Richard Montañez, a former janitor turned Frito-Lay executive, who claimed to be the inventor of the famous Flamin' Hot Cheetos. However, according to a 2021 investigation by the Los Angeles Times, the truth seems to be different.

Three Unforgettable Nintendo Billboards: Magic, Technology, and Optical Illusion

One of the most outstanding promotional actions was the placement of Super Mario Odyssey ads on the bus stop marquees. An example of this could be seen at the Shanghai University bus stop. These advertising strategies reflected Nintendo's efforts to conquer a challenging territory and expand its global presence.

Exploring the World of BM Outdoor Advertising

It is a powerful tool for brands as it can directly reach their target audience

Oatly Publishes Website Campiling all its controversies

Alt-milk brand takes charge of its reputation with website listing all its scandals.

3 Principles to build an effective measurement strategy

Far from a cliché, measurement actually matters. But to realize this opportunity, brands need a strategy built on three key principles: measurement that is unified, reliable and actionable.

ChatGPT is not going to replace your creative team

Let’s break down a few specific ways ChatGPT can be used to create efficiencies and opportunities for digital advertisers.

Boost Your Campaign OOH's Role in Travel and Tourism

Discover how OOH advertising can boost your travel and tourism campaign, maximizing its impact and reach.

The Future of AI Powered DOOH Ads

Find out how AI-Powered DOOH optimizes advertisers’ campaign performance and increases brand engagement!

Fitness Trackers On Eggs As Proof Of Welfare

Honest Eggs Co records its chickens’ activity with fitness trackers to support free-range claims

Why Dooh Is A Big Draw For Startups And Direct Response Marketers

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. 

Navigating A Sea Of Screens: How Social Reinforces Digital Out-Of-home Ads

The future of digital out-of-home is brighter than a Times Square billboard.

How Can We Measure Success In OOH?

Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society.

OOH Remains One Of The Safest Forms Of Advertising

Ad fraud manifests in many different shapes and forms – from domain spoofing to ad stacking, fake social media profiles, and bots, among others.

McDonald's Sweden Turned Digital Billboards Into Food Trucks

McDonald's Sweden's launched its new fried chicken burger with a nod to street food culture.

Recession-Proof Your Budget and Protect Brand Relevance With These 3 Strategies

During times of economic unease, there can be a knee-jerk reaction to slash the budgets—especially in the marketing department.

5 OOH Targeting Strategies That Break Through The Noise

One of OOH’s enduring advantages is in the greater difficulty of ignoring it. You can’t pay for a subscription to avoid OOH ads.

McDonald’s Promo Sparks Hunt For Old Ads

Fast food chain helps Swedes with cost-of-living crisis by honouring expired deals that still appear on Google Street View.

OOH History Fast Fact

In many ways, modern life, and OOH as we know it would be unrecognizable without something that’s as simple as the lightbulb.

AR Can Put You on the Path to Frictionless Online Shopping

Consumers may love ecommerce, but they are increasingly frustrated by the online shopping experience.

10 Types Of OOH Advertising That Get Results With Examples

According to OAAA, people prefer Out-of-Home (OOH) advertising to other channels.

Out-of-Home Trends You Can't Miss in 2023

OOH (Out of Home) Advertising is no longer what it used to be. The evolution of the digital world means that OOH and DOOH (Digital Out of Home) advertising are not practically one and the same concept.

Our Favorite OOH and Billboard Ads of 2022

2022 seems to have gone by in the blink of an eye. Around the world, several social, cultural, and political moments shaped the year.

Super Bowl 57 Ad Tracker: All the 2023 Commercials

Super Bowl LVII (let’s call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other.

OOH Best Creative Last Week Part 3

The top 10 OOH creative executions that came to our attention last week. If you’ve seen stellar work out there, we want to know about it. 

Space Ads Could Give A New Definition To ‘Out Of Home’

Until only a few years ago, any of us would be likely to scoff at the idea of a billboard in space. But the latest study from Russian researchers suggests that not only should this idea be considered—it’s also mind-blowingly probable.

3 Tactics to Turn Curious Shoppers Into Customers

While economic uncertainty is top of mind for most people going into this holiday season.

Is Out-of-home Advertising The Answer To Eye-catching Festive Campaigns This Christmas?

As Covid-19 continues to cause uncertainty across many business categories and aspects of consumers lives.

Apple's OOH Throughout The Years

In the age of innovative digital technology, you would think that smartphone brands would focus a lot of their attention on mobile advertising.

Top OOH Spenders

While there’s no doubt that out-of-home (OOH) advertising took a significant hit through the course of the coronavirus pandemic in 2020.

The 5 Habits of Highly Effective Advertising

In this day and age when so many aspects of a program can be measured, marketers look to every variable: audience strategies, media environments, budgets, frequency and the like.

Top 7 Halloween Campaigns To Inspire Your Brand

Looking for the best Halloween campaigns to inspire your brand? From the latest AR filters to spooky twists on traditional OOH, these marketing ideas will level up any Halloween campaign.

OOH Best Creative Last Week Today - Part 2

The top 5 OOH creative executions that came to our attention last week.

How To Create An Effective Outdoor Advertising Campaign

Are you sold on the value of outdoor advertising but unsure of what it takes to create a successful campaign? We’ve got you covered!

The 3 Cs of an Activated Holiday Strategy

The holiday season is a critical time of year for brands to reach consumers. As a marketer, you should consider every step of the consumer journey to optimize for conversions.

The Happy Meal Experience to Adults

If you talk to Jennifer “JJ” Healan about any of McDonald’sprevious partnerships, she’ll tell you that each collaboration is anchored by what the brand calls a “fan truth".

Everything You Need To Know About Outdoor and Out-Of-Home Advertising

Outdoor advertising, along with out-of-home advertising, is advertising delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media.

CAMPAIGN OF THE WEEK: Midea, 90 Minutes of Air Conditioning

A Chinese appliance maker played a film-length ad in an air-conditioned cinema to give New Yorkers respite amid a heatwave.

It's Corn!

If you don’t understand the terms “Corn Kid” or “It’s Corn!” then you may have been living under a rock for the past few weeks. The video, which originated on the popular digital show Recess Therapy, co-created by Doing Things Media.

Happy 10th Birthday Candy Crush!

Candy Crush Saga is turning 10. Since 2012, the mobile game has racked up more than three billion downloads and millions of daily players, who swipe, match and destroy the neon-colored candies.

The Rise of Minions Marketing

Recently, you may have noticed that there has been yellow as far as the eye can see and suits in every cinema. Minions, Minions everywhere.

The New Golden Age of TV Advertising

Television loves risk takers and envelope pushers. Early audiences were thrilled by live broadcasts—think Your Show of Shows and Playhouse 90.

Inhuman Crime To Be Solved At Times Square

The International Labour Organization estimates that there are 5.4 victims of modern slavery for every 1,000 people globally.

A Guide to Out of Home Media

If you´re unsure about the value that OOH advertising can provide to your business, this is the guide for you.

Corona: Jersey Pay

The country’s largest stadium hosts the national football team and has been the site of legendary goals from international superstars. Unfortunately, it has a major pickpocketing problem.

The Biggest Prime Day in Amazon's History

Prime Day came at a fortuitous time this year for both Amazon and the millions of shoppers looking for bargains to offset the stress of historic inflation.

OOH Best Creative Last Week Today

The top 10 OOH creative executions that came to our attention last week

In Uncertain Times, a 'Play It Safe' Strategy for Brands Will Be Anything But

Because even as some areas of consumption and demand may slow, the behavioral habits driven by the pandemic—more streaming, gaming, ecommerce, podcasting, voice—aren’t going backwards.

Why Digital Giants Invest in OOH?

Video streaming platforms are going big on outdoor advertising as people step out of home after close to two years of covid-induced lockdown.

Grab and Go Billboard!

Kind Snacks has launched its Kind Grab and Go Billboard, made entirely of garden fresh produce in a bid.

The Pedigree Dogphonics

The joy that people get from being around their canine friends is often reciprocated. Pedigree Petfoods believes that this emotional connection can help lessen stress for humans.

The Perfect Brand Partner For Taco Bell: Doja Cat

When it comes to selecting a brand-safe partner, Doja Cat would have a hard time making it to the top of any marketing team’s list. 

Corona | "Native Sportscasters"

In Mexico, soccer is undoubtedly the most popular sport. Mexico is rich in culture and languages. Spanish may be the most common and national language but there are 68 indigenous languages spoken across the country.

Reinventing The Missing Person Ad With Digital OOH

How many times have you walked by a static poster asking for help finding a missing person before moving on with your day?

The Power Of The Hispanic Consumer

With $2.5 trillion in buying power, the Hispanic market isn't an opportunity, it's a necessity.

Earth Day 2022: Best Creatives Of The Week

The pandemic seems to have shifted perspectives in many areas of our lives, environmental impact included.

What Is Color Psychology And How Can It Help Your Business?

Color can play an important role in conveying information nonverbally, creating certain moods, and even influencing the decisions people make.

The Importance of DOOH Education

Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds. 

Sales Tip: OOH Drives Automotive Category Activation

The latest OAAA and Harris Poll research highlights the many ways automotive advertisers are using OOH to generate consumer attention and drive activation

The Science Behind A Good Billboard

Humans are visual creatures, so much that in fact the unconscious mind plays a big role in influencing our decisions.

HOW LONG SHOULD MY BILLBOARD BE UP?

Determine Your Campaign Objectives

NFTs Will Become the Ultimate Marker of Belonging

Nonfungible tokens (NFTs) are all the rage these days and, of course, marketers are wasting no time jumping into the pool to cash in on what might be the next big thing.

Why You Should Know How OOH Measurement Works?

StreetMetrics is officially launching StreetCity, an interactive, educational tool for StreetMetrics moving out-of-home media measurement solutions. 

Get Your Horses Ready! with Corals New 3D-OOH Campaign

Corals Your Horse campaign by BBH shows horse racing in a unique and dynamic way that has never been done before.

Yes Your Brand Needs to Get Into NFTs

Say what you want about the metaverse and the way it seems to become a part of every conversation lately, but its here to stay.

M&Ms Inclusive Rebrand

The times are changing, and so are M&M’s well-known mascots.

Nordic Insurer Hedvig Encourages Students To Take Bad Decisions

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Save Tab Soda: A Run Against Time

After nearly 60 years Coca-Cola has decided to discontinue Tab Soda, which acquired a huge fan base in the 70s and 80s and maintained a small but devoted following through the years.

A Fight For Brand and Substance Equality

A television commercial from cannabis e-commerce and advertising platform Weedmaps was rejected for Super Bowl airtime by the NFL championship games broadcaster, NBC-TV.

Black History Month Celebrating Black People Making History

Across the US and other countries, February is a month to honor and celebrate Black peoples contributions and achievements.

5 Ways You Can Create A Good Valentines Day Advertisiment To Boost Sales

Love in the pandemic.

Miller Lite Is Hosting A Virtual Bar Exclusively in the Metaverse For Their Super Bowl LVI Ad

Coors Light last year attempted to induce people into dreaming about imagery associated with the brand by showing them a stimulus film and then playing an eight-hour soundscape as they slept. 

How Brands Are Using NFTs For Marketing Strategies To Attract New Customers

NFTs, also called non-fungible tokens are one of the most unusual investing options.  Digital assets like bitcoin, only theyre unique and irreplaceable.

Blow Your Mind! These Brands Will Spend More Than A Whopping $5 Million For A Super Bowl LVI Ad

Super Bowl LVI  is right around the corner, and we're trilled to see which brands are participating in this year edition.

The Worlds Most-Watched Countdown

The Times Square Ball Drop countdown is not only a major global attraction but also a New Year tradition to many people.

Best OOH Of 2021

As the year ends, here is a collection of the best OOH campaigns of 2021!

Prime Video and The Illusion Of 3D Billboards

OOH is the oldest form of advertising, but just because is old it doesnt mean it hasnt keep up with time.

Loco Gifts & Gear

If you're from Mexico, especially from Guasave Sinaloa you know Pollo Loco.

Is it Expensive to Advertise In a Billboard?

When you talking about outdoor advertising, big billboards next to the highway is the first thing to come in mind.

Green Is The New Black

Centered around cannabis consumption, theres a new kind of celebration attached to the Thanksgiving holiday week: Green Wednesday.

Whats The Deal With Programmatic OOH?

To fully understand programmatic OOH, its important to remember that it isnt a different channel of digital Out-Of-Home but rather a different way to buy digital OOH.

Get Your X-mas on With OOH Advertising

With the holiday season nearing and with sales surging over $1 trillion, businesses cant ignore this ideal time to advertise.

Halloween Collection

Halloween is the perfect holiday to get your creative juices flowing.

The Science Behind Black Friday

Advertising has always played an important role in people’s minds to shop on Black Friday and to get ready for the holiday season ahead.

OOH On The Fast Track To Recovery

During 2020 the out-of-home (OOH) media industry experienced a down fall in revenue, victim of the global COVID-19 pandemic.

Conscious Consumers For Black Friday

As we approach the end of 2021, Black Friday is almost around the corner.

Blues Clues and Empathy Marketing

While we may have more opportunities to connect with consumers today (through social media, content channels, and technology), building trust can be more challenging than ever.

Campaigns Were Loving

The #Erectometer displays real-time New South Wales vaccination data while enjoying a three-day romp around Sydney, stopping off at locations along the city’s cheekiest ‘root’, pulling into Homebush, Rooty Hill, Balls Head, Pleasure Point and more.

Can Outdoor Advertising Help a Nation?

In todays world social media and digital marketing have become the most common channels to attract the attention of consumers.

How to Choose the Right Advertising Channel?

How would you stand out in the market? The answer is simple with creative campaigns. But what if the campaign does not reach your targeted audiences because you didn’t plan about the media mix.

Spooky Advertising

Double, double toil and trouble...

Pet Marketing – Does It Work?

It is not just an advertisement but a whole marketing strategy that puts dogs and cats as the center, who awaken immeasurable love in those of us who love animals.

What About Cannabis Advertising?

As more states legalize cannabis, the cannabis industry continues to put its trust in Out Of Home advertising, with 42% of marijuana ad spending going to OOH.

Mixing Influencer Marketing And Out-of-Home Advertising

Whether you have a small or big company, advertising is key to a successful business.

How to Optimize Your Mobile Shelf Presence?

Mark Zuckerberg famously stopped taking meetings for products that werent mobile-first in 2017 and the Facebook founders decree turned out to be rather prescient.

McDonalds Costa Rica Claims Fries Emoji For Its Own

Fast food chain sends iconic red carton fries emoji to the top of peoples most-used list

What Happens When Brands Stop Advertising?

The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts. — Simon Broadbent

Nike React: Running Makes The World Go Round

Nike React: Run the World. Runners do make the world go round in an interactive stunt in Shanghai.

How Brands Are Grappling With TikToks Comment Section

Brands may be worried about negative feedback, but disabling the feature might do more harm than good

Vw Combines Tv And Gaming For Golf Launch Campaign

Car manufacturer promotes latest vehicle with TV ad that transforms into a mobile racing event

How European Travel Brands Are Attracting Tourists

Do you ever spend your entire business trip counting the days that separate you from vacation? Not in Milano!

Are Your Out-Of-Home Ads Working? Measuring ROI in OOH

One more time for the people in that back row: in terms of advertising spend, digital out-of-home (DOOH) is one of the fastest-growing media channels right now, with more brands than ever turning on to the unique capabilities of the format.

How Geico Became One of the Most Followed Brands on YouTube

Few can boast the success of an agency-client relationship like Geico and The Martin Agency. Their long-standing partnership has produced some of the most memorable characters and successful campaigns the advertising industry has seen.

MasterCard: Wildlife Impact Card

MasterCard: Wildlife Impact Card to highlight your short time frame to help protect wildlife

Why Did Adidas Build A Billboard For Women To Swim In?

Adidas has pledged to revolutionize its product offerings with the aim of making sport more inclusive for women.

Billboard Advertising: Steps & Strategy

Steps to Planning a Billboard Advertising Strategy

Amazon Web Services: Autism Detection Using Machine Learning

Detecting and starting treatment of Autism Spectrum Disorder (ASD)

DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads

Nothing says brand legitimacy like a bold billboard as people return to the streets and parents prepare kids for the return of in-person classes

Burger King: Forgotten items

Everybody has already forgotten something behind them after sharing a delicious meal in a restaurant. Usually, its no big deal, and you have to go back the next day.

TikTok Creator Is Famous for Making Fake Ads. Now Brands Are Hiring Her

When Grace Wells created a TikTok account last April, she was hoping to sharpen her videography skills, keep busy during quarantine and maybe find a few people to appreciate her work.

Dogvertising - Pedigrees New Campaign Targets Dogs

Challenge In 2020 dog treat brand Pedigree wanted to reinforce its position as the market leader in an increasingly competitive Croatian market and also promote its Dentastix product.

Why Brands Are Turning To Out-of-home Advertising More Than Ever

The out-of-home industry has grown significantly since its humble origins as circus posters in the early 1800s.

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

All signs indicate the countrys economic engine is roaring back to life. Summers almost here.

Doritos Joins AMPLIFYBLACKVOICES

Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S.

How Data Is Helping To Deliver Personalized Digital Out-Of-Home Advertising

Programmatic digital out-of-home (DOOH) advertising has emerged as one of the fastest growing media channels around and is at the helm of the post-pandemic bounce-back.

An Obies Recap: What Makes A Campaign Impactful And Award-winning?

Never have we seen a year like 2020.

Snapchatters Value Authentic Inclusivity From Brands

Snap Inc. surveyed Snapchatters in Australia, Canada, France, Germany, the Netherlands, Norway, Sweden, the U.K. and the U.S. about how they celebrate inclusion and how they plan to incorporate Snapchat into their Pride Month activities.

Are Influencers The New Source Of Creativity?

The question of how far to let influencers in on your creative process has long been hotly debated - even more so over the past year, where digital or social have been the only channels through which brands can communicate with locked-down audiences.

THESE ADS DONT TELL YOU WHAT THEYRE SELLING, AND BUSINESS IS BOOMING

A new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, 80s pop culture, fantasy, music and sci-fi on its colorful website, which is decorated with digital UFOs.

FAQ ABOUT BILLBOARDS

Whether you are a media agency or a direct business owner, we all have questions.

HOW CAN BRANDS AND RETAILERS PREPARE FOR THE 2021 HOLIDAY SEASON?

The holidays arent yet top of mind for most consumers, but brands and retailers know that planning for these make-or-break moments starts now.

TIKTOK FOR BUSINESS: HOW TO CREATE KEYWORD AUTO-REPLY MESSAGES

TikTok users with business accounts can create keyword-triggered auto-reply messages for their accounts.

Helping Protect Brands and People From Problematic Content Online

Did you know more than 60% of the worlds total population is now online?

5 Benefits of Billboard Advertising

Billboards are an unavoidable part of driving and can be a powerful outdoor advertising tool.

Thinking of a Podcast for your Next Ad Campaign?

Despite being a young medium, theres already a bounty of conventional wisdom in podcast advertising.

Is Billboard Advertising Worth It?

Billboards, somehow it seems as if they’ve always been around.

Are You Connecting Digitally With Gen Z Shoppers?

When deciding what to buy, Gen Z is looking for something more than a traditional ad.

BILLBOARD DESIGN TIPS YOU REALLY NEED TO KNOW

When it comes to designing billboards there are a few rules you need to follow in order to maximize your outdoor advertising return on investment. Embrace these design tips, and your outdoor advertising response is sure to improve.

TunaForTuna

In January this year, QSR chain Subway found itself at the centre of a lawsuit in the US, which claimed that its tuna sandwiches dont contain any tuna.

OBIE AWARDS 2021

The OBIE Awards.

WHY BITCLOUT IS THE PLATFORM BRANDS AND MARKETERS MUST WATCH

NFTs, Clubhouse, Spotifys acquisition of the Locker Room app, and many other investments, acquisitions, platforms and technologies that have emerged recently are all in support of the rise of the creator economy—providing tools for creators to create and more importantly, distribute, promote and collect funds through smart contracts, blockchain and cryptocurrency. Among these advancements theres a new model, which aims to be a massive unlock for the creator economy: BitClout.

DATA + MOBILE + OOH

The use of location in targeting marketing communication is not a new phenomenon but, fueled by the explosion of mobile devices and the data trails they leave, it has become a significantly more effective tool in recent years

THE GROWING POWER OF HISPANIC CONSUMERS

NBCUniversal Telemundo Enterprises unveiled its upfront slate today, featuring more than 1,000 hours of scripted and unscripted original programming as the company pitches marketers on tapping into the growing power of the Hispanic marketplace.

THE MOST SECRET JOB IN THE WORLD HIDES IN PLAIN SIGHT

The Royal Navy has launched a recruitment campaign for its most classified division, the Submarine Service, appearing on larger format digital screens in London, Manchester and Birmingham this week.

NEW LOOK AT OOH IMPRESSION MEASUREMENT GUIDELINES

The OAAA is recommending that the OOH industry embrace as our currency the core metric of Opportunity to See, as defined below.

COCA-COLA DEBUTS FIRST NEW BRAND IN MORE THAN A DECADE

Just over a year after appearing in stores nationwide, Coca-Colas Aha sparkling water is launching its first major ad campaign, titled Can I Get an Aha?

OOH TO GAIN ONLINE PUBLICITY

What if we told you that its possible to land online press coverage and boost the profile of your brand without necessarily needing to hire an established PR firm to work on your behalf?

WHY THE MOMENTS AFTER PURCHASE ARE THE ONES THAT REALLY MATTER?

Why do customers buy the same brand, product or service more than once? R/GA conducted a global study to find out.

THE POWER OF DIGITAL BILLBOARDS

Digital Billboards Engage and Inform

5 CDP MYTHS THAT COST TIME AND MONEY

There are decades where nothing happens; and there are weeks when decades happen, said Vladimir Ilyich Lenin.

OOH CAMPAIGN TURNED REAL LOCAL SHOPKEEPERS INTO CINEMATIC HEROES

Agency Hungry and Foolish and bank BNP Paribas celebrate small business

BUS SHELTER ADVERTISING YES OR NO?

Its well known that out-of-home (OOH) advertising is an increasingly effective tool for building brand awareness, with this backed up by the fact that up to 71% of customers regularly absorb the messages posted on roadside billboards.

A GUIDE TO OUTDOOR - UNIVERSITIES

Lets start with a basic assertion

CONVERSATIONAL MARKETING IS KEY TO FUTURE-PROOFING YOUR AI STRATEGY

The rapid acceleration of consumer digital behavior catalyzed by the pandemic

WHAT IS MULTISENSORY OOH ADVERTISING?

What makes an advertisement stand out and sink in depends on how well it resonates with its audience.

What Does the Next Wave of Retail Media Look Like?

Retail media has really grown up.

ECO FRIENDLY LEGO

Toy brand creates instructions for how to turn Lego cars and planes into more sustainable alternatives, to teach kids about climate change

IS SUCCESSFUL OOH ADVERTISING EXPENSIVE?

Out-of-home (OOH) advertising provides a solution across core marketing objectives.

Attribution Media May be the Secret to Tripling Your Marketing Budget

Todays trend-setting marketers focus on one consistent metric: granular ROI.

OOH:The Big Fashion Comeback?

An overlooked marketing channel becomes more interactive and accessible. Brands are learning to programme their OOH ads to achieve a variety of goals.

Avocados From Mexico into The Fashion Business

Consumers can enter into a contest to win the limited-edition clothing items

Data-driven OOH advertising

In the era of digitalization and the rise of smart cities, outdoor advertising has infinite possibilities to reach consumers effectively

DONT I KNOW YOU?

thats the question many publishers are asking their visitors today

The Oreo Academy

Oreo Spain creates a cooking school to reframe its product as an ingredient and juice sales

WHY OUT OF HOME IS THE BEST BARGAIN

Out of Home is still a great value versus other forms of media.

OBIE AWARDS 2021

The Out of Home Advertising Association of America (OAAA)

What makes people share ads?

Why Do People Share Some Advertisements More than Others? Quantifying Facial Expressions To Gain New Insights

When Sessionability Crosses the Line in Alcohol Advertising

Brands are slapping the term on everything from hard seltzers to IPAs to cocktails

DIGITAL OOH TO DEMONSTRATE THE PASSAGE OF HISTORY

As out of home ad spending began its slow recovery in early January

MUSIC GIGS BUT NOR IN THE NORMAL WAY

When your name is Chance the Rapper

BEST SPORT OOH CREATIVES

Whether it’s Game 7 of the World Series or a regular season basketball game

QR CODES AND OOH

Quick Release Codes, or QR Codes, were invented in 1994 by a Toyota subsidy, Denso Wave. It’s primacy purpose was to track car parts during manufacturing.

WHY BRANDS SHOULD LEARN CULTURAL FLUENCY

2020 is going to be seen as an inflection point, said Pedro Howard from the creative excellence group at Ipsos, at Most Contagious USA this week.

Create An Effective Media Mix With Out-of-Home and Facebook Campaigns

Thanks to new technology, out-of-home (OOH) advertising is evolving—and as it oes, it is becoming an increasingly effective complement to other media channels.

Streaming Services Want To Conquer the Hispanic Market

In 2020, major media companies including

Lego s New Music-Video App For Kids

Lego has partnered with

10 Brilliant Billboard Ads And What You Can Learn From Them

With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last.

Why Sports Marketing and Outdoor Advertising Make a Great Team

When it comes to sports, fans can get very… passionate about their home teams.

Ingredients to Create a Fully Baked Identity Strategy

Identity. Its the holy grail sitting at the core of digital advertising and powering personalization, measurement and efficiency.

REBRAND: MCDONALD'S NEW PACKAGING IS A BRIGHT AND SIMPLE IDEA

Branding agency Pearlfisher has redesigned the packaging at fast-food chain McDonald's to incorporate illustrations of the restaurants classic menu items.

Other Media Loves OOH

In a typical week

3 TIPS FOR COMPANY SURVIVAL

Countless aspects of life have changed since the Covid-19 outbreak, including the way people communicate and consume.

OOH THROUGH TIME

With the advent of digital out-of-home advertising, the long and fascinating story of outdoor campaigns is far from over.

HOW CHIPOTLES SALES SPIKED BECAUSE OF A 16 WORD BILLBOARD

Fast-food billboards are as cookie-cutter as cookie-cutter gets.

A CASUAL REMINDER OF WHY OOH IS BETTER THAN OTHER MEDIA

Ideally your marketing strategy combines different media approaches in order to reach your target audience with more frequency.

Streaming Services Love OOH

let s face it no one has the patience to wait for an episode of their favorite show to come out every week anymore!

Combining OOH with Other Channels

OOH on its own is an incredibly strong advertising medium, however, when used in conjunction with other channels its been proven to extend the reach and effectiveness of a campaign.

Billboards in the Age of Instagram

More than 180 years after the first large-scale outdoor advertisements made their debut in New York City in 1835, billboards are proving a particularly popular tool for advertisers, an interesting development at a time when non-traditional mediums, such as native advertising and social media influencers reign supreme.

Advertising on Wheels

Between the size of buses, the breadth at which they travel, and the desire for bus riders and nearby drivers to engage with anything visually stimulating, bus advertising is a productive use of your marketing budget.

Marketing for Hispanic Consumers

Hispanics have lived in the U.S. since its founding. Today, they make up 18.3% of the U.S. population, and 7% of the online population aged 16-64.

Advertising near your Competition

Interestingly, this advice can be extended to entities in other spaces too, with commercial rivalry helping to define and improve successful brands such as Coca Cola and McDonalds.

DOOH: A Re-Emerging Medium

Digital out-of-home is what you might call a re-emerging medium.

Celebrating Valentines Day with OOH

Valentines Day is raking in a record level of spending this year, according to the National Retail Federation.

SuperBowl LV and Billboards

Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance.

COVID19 Recovery with Programmatic OOH

As the pandemic drags on and brands cautiously plan and measure every ad dollar spent

Brand Strategy: Rebranding

In a world where trends are constantly changing, it can be hard to maintain a modern image.

Billboard for Real Estate?

Like with most industries and marketplaces, online interaction has become a key driver for estate agents during the last decade.

Prioritize Customer Retention

After 2020s great digital acceleration, ensure you have a plan to keep customers in the fold

WHAT AGENCIES SHOULD DO IN 2021

With the first Covid-19 vaccines now making their way to people around the world, the workplace reentry conversation has taken a more pragmatic turn. What are the implications for the advertising industry? Will we all rush back to HQ? Will we all stay home? All of the above, actually. The solution will be less about designing a new layout for the office, and more about creating a better model for collaboration.

4 Creative Uses of DOOH

Theres no question about it – todays digital out-of-home landscape is both rich and dynamic. Even so, out-of-home is often overlooked when planning digital media campaigns, which is quite frankly, a huge missed opportunity.

Billboards vs. Hoardings

Theres no doubt that the popularity of out of home (OOH) advertising has continued to grow incrementally over the years, with OOH being the advertising channel of choice for local and national brands alike.

SuperBowl LV -Whos in?

An updated roster of advertisers getting into the Big Game

5 Consumer Trends to Watch

Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with a string of impacts driven by both world and national events of this unique year.

OOH TRENDS FOR 2021

Is the season for talking about trends yet again. And if you’ve just rolled your eyes, trust us, we feel you. Making predictions in a sea of uncertainty—much less when a good chunk of the world is going under various stages of lockdown once again—seems like a fruitless effort.

2020 BEST OOH CAMPAIGNS

Still, even though things were largely weird and unpleasant, the creativity of the OOH industry shone through all over the world.

Ugly Sweater Marketing

Jamie Richardson remembers the day, a little over a year ago, when one of his colleagues on the marketing team came to him with an idea.

The Holiday Spirit Comes Alive Through Outdoor Advertising

With the holiday season nearing, we compiled a list of the top holiday outdoor advertising that give us that wonderful holiday spirit that comes this time of the year.

The Brand that turned Christmas Red

¿Qué marca el inicio del períódo festivo para ti?

Doggies in a Can

his has been a year for the dogs—really rough (ruff?).

Advertising Tactis 2021

2020 has been tough, but youve made it to November and so have your customers. As consumers ­interact with ads everywhere, especially on social media, competition in the online ad space has ramped up as social distancing efforts have sped up digitalization.

Granular ROI

Todays trend-setting marketers focus on one consistent metric: granular ROI.

How OOH Stood During the Pandemic

How did OOH continue to add value to marketing plans while consumers were mostly staying at home?

For Effective OOH

For good outdoor advertising to be effective, it must be in the right places, addressed to the appropriate people with the right message, and call promptly.

THE DRUM AWARDS FOR OOH 2020

The results of the Drum Awards for Out of Home have been announced for 2020, with the BBC, Klarna, Dettol and Spotify among the winning advertisers.

4 VALUE-BASED MARKETING LESSONS

Covid-19 has shifted the ecommerce landscape in ways we couldnt have imagined. While some marketers are continuing business as usual, others are using this time to find the right customers, nurture relationships and build loyalty. These advertisers are leaning into what we call value-based marketing.

Spotify OOH

Spotifys 2020 Wrapped ads are out!

DOOH-THE MUST TRUSTED MEDIUM

Out of home advertising is a more trusted marketing vehicle in the United States than TV, social media or desktop online advertising, according to new market research commissioned by the DOOH platform Vistar Media.

WINTER OOH GUIDE

While winter is undoubtedly the season to be jolly, its also a period when brands across an array of markets ramp up their marketing efforts.

DEBUNKING OOH MYTHS

If youre anything like most brands in the world, you probably reserve the majority of your marketing spend for digital channels and advertising.

MEASURABLE MARKERTING

The strategy shift media buyers need to drive holistic growth for clients

WHY PRIVACY IS IMPORTANT IN OOH ADVERTISING

Growing up, my family home had an alarm system which we used diligently, and I maintained this habit after leaving the nest. To this day, I gawk at friends who do not lock their doors, yet they see no issue.

OUT-OF-HOME ON THE RANGE

How hand-painted billboards turned a South Dakota pharmacy into one of the countrys largest tourist empires

TIKTOK CANADA GOES OOH

TikTok has rapidly become the hottest social media platform for viral videos, and has thrusted a number of Canadians into the spotlight as the country's newest, and often youngest, influencers.

THE EVOLUTION OF SOCIAL ADVERTISING THROUGH 2020

The first wave of the COVID-19 pandemic last spring prompted consumers adjusting to quarantines to increasingly turn to social media for news, information and personal connections.

THE IMPACT OF OOH ON GROCERY AND PHARMACY SHOPPING

Ubimo, a Quotient brand, conducted a survey to understand these shifts, using the results to inform how we can reach shoppers and what messaging to share.

5 TIPS TO WIN THE LUXURY GEN Z CONSUMER

Fashion month came and went with the click of the Leave Meeting button on Zoom. For many of us, the last thing on our minds may be purchasing a new designer handbag or a blue chip work of art.

LEGO DOOH

The LEGO Group in UK and Ireland has used the latest advancements in touchless screen technology to create the first ever digital out of home (DOOH) immersive play experience on an Ocean Outdoor screen at Londons Westfield Stratford shopping centre.

BUILD LOYALTY IN A CONTACTLESS WORLD

Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.

PLAY-DOH FOR GROWN UPS

As a decidedly unconventional holiday season approaches, 64-year-old kids modeling compound Play-Doh is launching its first-ever product specifically for adults, which will be available at retail giants Amazon and Walmart.

HISPANIC HERITAGE MONTH

As drive-thru consumer events become an experiential marketing norm, Hyundai recently created its own in Los Angeles to spotlight multigenerational Latinx artists.

SPOTIFY AD STUDIO

Spotify extended the availability of its Ad Studio self-serve ad platform to Mexico and Spain, marking the first fully localized versions of the platform outside of English-language markets.

GREEN FRIDAY

Ikea wants its furniture back. The retailer will begin buying back its customers' used furniture and sell it in stores second-hand in the UK and Ireland, it announced Tuesday.

P² + C = 5 THE NEW WINNING FORMULA

Following a successful UK launch at the end of September, Justin Gibbons, the author of The Brand Gap, unveiled his new book P²+C=5

BRAND TROLLING

It may not have the body count of Game of Thrones, but Burger Kings increasingly epic marketing battle with McDonalds has become one of the most-watched rivalries in the advertising world.

SMALL BUSINESSES ARE STRUGGLING BUT REMAIN HOPEFUL

Small businesses are essential to the global economy.

OOHs RESPONSIVENESS MEANS GREATER OPPORTUNITY

Colum Harmon, marketing director, PML Group on how OOH’s increased responsiveness means greater opportunity for brands.

NOSTALGIA-BASED MARKETING IN A CORONAVIRUS WORLD

Nostalgia marketing is all the rage, and it will continue to be a popular approach for years to come—especially as the world wrestles with the coronavirus pandemic.

FOLLOW ME

O2 has introduced Bubl, a loyal and reliable blue robot, to the public at Westfields Eat Street as part of its engaging, new interactive digital OOH campaign.

HOLIDAY EXPECTATIONS

With the rise of COVID-19, everything shifted.

TASTY OUTDOOR

Such is the global strength of the McDonalds brand

HULUWEEN

Spooky season is quite a busy time for Hulu. The streaming service reported members viewed more than 6 billion minutes of horror content on the platform in 2019.

HOLIDAY SHOPPING SEASON KICKS OFF

Will Saturday, Oct. 10 be the Black Friday of 2020? If a trio of retail partners have their way, it will be.

TOMORROW STARTS TONIGHT

To promote Ikeas sleep range, Mother London has created a clever visual poster campaign

7 TIPS FROM DEADPOOL

If youre a gin drinker, someone searching for a cheap wireless plan or happen to be shopping around for an ad agency

6 TIPS QUE FUNCIONAN PARA FORTALECER TUS CONSUMIDORES

Without a doubt, 2020 has been the most batshit crazy year any of us have ever lived through.

6 PROVEN TENENTS TO STRENGTHEN ENGAGEMENT

Millions of people are stuck inside their homes, looking for work, homeschooling their children and fighting for social equality.

ADVERTISE HERE

A new campaign to help reinvigorate outdoor ad spend.

SPORTS MARKETING

For many of us, sport is a much-needed divergence from our daily lives.

5 WAYS TO PROFIT

When it comes to marketing and advertising, small businesses are often required to walk a challenging tightrope.

SNIFF AWAY

Away, the luggage company, introduced its first pet carrier last week.

FOR BRANDS SEEKING TRUE ATTENTION

Were in the thick of IABs NewFronts week, when brands tune in to presentations from Snap, TikTok, YouTube, Roku, GSTV, and others.

TRUCK-SIDE ADVERTISING AND THE HOLIDAYS

It may only be August, but for most companies, the holiday season is quickly approaching. As early as Thanksgiving

WORLDS BIGGEST BRANDS SPEND IN PROGRAMMATIC

Some of the worlds largest brands are spending more on programmatic advertising, just as the practice is set to become much harder.

e-Commerce and Puppies

When the nation was forced into lockdown in March, the pet industry continued to serve its communities.

4 INGREDIENTS TO MASS PERSONALIZATION

Brands want customer relationships that drive performance. Its a simple statement, yet the pressure on the C suite to drive growth is palpable, especially in times of disruption and uncertainty.

SURVIVING THIS (UNUSUAL) HOLIDAY SEASON

Many tech marketers are now experiencing FOMO: Fear of Marketing Out. There may be logistical limits to what many can do, but uncertainty about the future is possibly the largest constraint to thinking outside the box.

DESIGNS THAT STAND OUT

Change the visual landscape of the environment. Make headlines. Utilize the latest technologies. Exceptional out-of-home (OOH) advertising design has the ability to do all that and more.

PLANNING FOR SUCCESS

Not all advertising campaigns are alike. Nor should they be, as each company putting together an advertising campaign is trying to accomplish something unique to its own set of marketing goals and strategies.

OOH: HOW TO ADVERTISE

What does it take to create a successful advertising campaign?

OOH BENEFITS

Brands that once thought out of home (OOH) or outdoor advertising was a dying form of advertising their products in a digital age are now turning back to this highly effective form of product promotion and brand awareness.

TINY BILLBOARDS, BIG MESSAGE…

Small businesses across the country have been hit especially hard from COVID-19

INSTAGRAM REELS

Social experts, creators and addicts are taking a deep, exasperated breath.

BREAKFAST WARS

Wendys only launched breakfast this year, and its already off to a hot start.

DOOH ENGAGES CONSUMERS

OAAAs latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action.

ADVERTISE YOURSELF

Ad agencies often tell their clients that brands which advertise in a downturn increase market share. However, few agencies take their own advice.

RALPH LAUREN TAPS ARTISTS FOR AR-ENABLED OOH MURALS

A graffiti artist whose resume includes Tom Clancy video games and Reebok yoga outfits has reimagined the classic Ralph Lauren polo shirt as part of a new outdoor art installation for the brand.

TIKTOK MEANS BUSINESS FOR BRANDS

TikToks head of marketing and global business solutions, Trevor Johnson, explains how brands can use TikTok For Business to connect with vast, highly-engaged audiences

FLAME GRILLED CHRISTMAS

Burger King wants to skip directly from the coronavirus-fueled chaos of today to the lovely and wondrous holiday season of December.

A NEW DAY FOR NISSAN

Volkswagens got a new emblem and BMW has redesigned its badge, and now Nissan has done that as well.

YOU LL GET IT WHEN YOU SEE IT

Who: The Vancouver Mural Festival and One Twenty Three West.

10 BRAND BEHAVIORS THAT WILL WIN TOMORROW

We often talk about top leadership skills and traits for marketers today.

SUMMERTIME

After months of sheltering in place, Americans are getting back to a sense of normalcy. Stay-at-home restrictions are lifting, and many people are returning to their places of work.

Burger King is forging its way into McDonalds territory

Less Restaurants Solved More OOH Locations

Its (Mostly) Official: Lego Is the Worlds Most Loved Brand

These are the practices that lead consumers to feel affection for companies

A MESSAGE FROM OUR CEO: WHAT TONY THE TIGER THOUGHT ME FROM CRISIS ADVERTISING

Lessons to apply in a COVID-19 world that will make your business roar.

THE BILLBOARD THAT BREATHES

The billboard that breathes aka the lungs is a giant lung Installation that reacts in real time to the environment.

4 Questions Brands Need to Be Asking

Its no longer news that Covid-19 has become a global health crisis that is impacting every industry around the world

BUDWEISER PUPPY IS BACK!

Moving in fits and starts, the country is slowly reopening its economy.

THE MONTH OF ADVERTISING

You would expect a magazine that reports on advertising, and tacitly relies on it for its support, to implore brands to spend more on advertising and even more so during an economic downturn as dark clouds hang over us all.

30 SEC SOAP

Never before have people spent so much time washing their hands. Yet

WALK YOUR BIT

Muscular Dystrophy UK has teamed up with creative agency Atomic London to create an innovative new campaign to raise £1m towards lost income.

DIRECT MAIL IS NOT WHAT IT USED TO BE

Combining digital campaigns with physical mail creates new opportunities.

7 WORD LESSONS

Weeks into the pandemic, the struggles continue for working parents and teachers trying to make sure childrens brains dont go to mush while theyre away from the classroom. And now, Boulder agency WorkinProgress is trying to do its part to help the education hurdles with a campaign.

SPOTIFY CONTINUES BUILDING ITS PODCAST EMPIRE DESPITE LOCKDOWN

After snatching the rights to the Joe Rogan Experience from the hands of its competitors, Spotify is charging ahead with its podcast strategy.

BAND-AID LAUNCHING NEW LINE OF BANDAGES FOR DIFFERENT SKIN TONES

The Band-id is getting a long overdue makeover.

5 REASONS WHY OOH IS NOT DEAD

A good advertising campaign must always have a good dose of outdoor advertising as a fundamental means for its effectiveness.

PLANNING FOR OUTDOOR 101

Lets take a look at some of the key things that you need to think about before you start planning your Out of Home campaign.

SHINE OBIE AWARDS 2020

The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising.

COVID-19 Has Created a Crisis of Context for Advertisers

The COVID-19 pandemic has created challenges for every industry around the globe.

Vespa Welcomes Riders Back

Illustrations resurrect Vespizzatevi tagline for the first time since the 1950s. By Sara Spary

OOH Awards Showcase Past As Prologue

Just before this years OBIE Awards event that celebrates excellent creative in out-of-home media, Yellowstone National Park reopened.

OOH: 3 Scenarios For A Post-Pandemic Recovery

The COVID-19 pandemic is unlike anything we have seen before, creating enormous waves of change affecting the economy, health care system and our lives.

EFFECTIVE DESIGN

Often the most strikingly visible part of our environment, advertising can enliven a city and add something vital to one s early-morning commute.

BENEFITS OF DIGITAL OUT-OF-HOME ADVERTISING

From an advertising perspective, there s no doubt that we live in a digitally

OUTDOOR IMPRESSION HOW DO THEY KNOW?

Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a person, or displayed once on an outdoor unit or OOH display.

5 TIPS FOR A GOOD BILLBOARD

Billboards have been around for over a century; however consumers are no longer looking at billboards in the same way they did 5 or 20 years ago.

OUTDOOR FOR YOUR MEDIA MIX

In todays era of highly targeted media options, Out-Of-Home Advertising has emer-ged as a central ingredient within the most thoughtful communication strategies.

STREAMING GIANT GO OUTDOOR

As millions of people go online for entertainment and more, total internet hits have surged by between 50% and 70%, according to preliminary statistics. Streaming has also jumped by at least 12%, estimates show.

OPTICAL ILLUSIONS TO ENCOURAGE SOCIAL DISTANCING

Finnish retailer ran an optical illusion on the front page of a newspaper. Retailer HOK-Elanto wants to help Finns visualize six feet of social distance.

Hyperlocal is the New High Profile: How Coronavirus is Impacting OOH

As advertisers, we try to reach as many people as possible, while still offering a contextually relevant consumer experience.

DIY TACO BELL

Over the last weeks we ve talked over and over the brands ability to adapt to the current market

HOW COVID 19 HAS STARTLED THE INDUSTRIES

Just as no industry operates in isolation, no economy operates in isolation.

Powerful Tips for a Guilt Free Advertising

The COVID-19 pandemic has created challenges for every industry around the globe but brands are in a tricky position. They know they can’t stop advertising if they want to reach their audiences but must also adapt to the changing environment.

Tackling the pandemic hit

While some brands leaned heavily on in-house teams to quickly change course, others huddled with agency partners—and still others did both at once. But no matter how, brands were working overtime in those frantic first few days: reanalyzing each piece of content, assessing messaging in light of the sudden change in the global emotional temperature, and going back to the drawing board when necessary.

Forge ahead? How the advertising and marketing world adapts

Every day this week has been heavy with developments and news surrounding the coronavirus crisis and its wide-ranging impact across nearly every industry.

ADVERTISING IN A RECESSION

During economic downturns, managers feel the urge to make changes to their marketing mix. One of the most common actions was the reduction of marketing support for the firms brands

Air pollution: a major concern for cities

Air pollution is a major concern for cities, given its consequences for human health and the environment. This is the last challenge accepted by JCDecaux and Studio Roosegaarde, who unveiled a series of smart billboards and transit shelters able to remove pollutants from the air.

OOH IS ONLY FOR BIG BRANDS?

When talking about Outdoor Advertising, most likely big brands will come to mind.

Think outside the bowl

As a media agency we are most likely to talk about impressive campaigns, tech innovations on Out-Of-Home but we know that but our Industry involves much more than just billboards and transit shelters. A potential client is out there and the big brands know it and so should you.

VALENTINES DAY ADVERTISING

Love it or hate it, Valentines Day is too big of a holiday for businesses to ignore. Valentines Day is reported to be the 4th largest shopping day of the whole year.

The Psychological impact of outdoor advertising

With the rapid growth of digital technologies and advertising in particular, many people predicted the decline of the traditional OOH ads as outdated and ineffective.

2020 TOP TRENDS THAT WILL REDEFINE OUTDOOR ADVERTISING

With 2020 on the horizon, marketers need to evolve their best practices with the advent of new and disruptive technological innovations.

Best 2019 ooh campaigns

Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching a wide audience. Even in today’s digital world, outdoor advertising is gaining new momentum. An effective OOH ad campaign must connect with and reach out to its target market in a meaningful way in an outdoor setting. To wrap it up, here are some of the best OOH campaigns of the year!

THINK beyond the canvas

Grab your audiences attention by giving new dimension to your brand and standing out! Out of home advertising offers the best creative canvas to make a major impact ​in the market.

WHY DIGITAL SIGNAGE IS YOUR BEST FRIEND

Not only optimizes revenue for the owner of the media unit, it also helps marketers save on expensive print costs and share media costs with multiple advertisers.

HOW TO FIND A BURGER KING THAT ISNT THERE?

Thats not an existential question, though it is admittedly an odd one posed by the burger chains new outdoor campaign from agency Buzzman.

10 reasons why ooh outperforms

1. UNFRAGMENTED OOH: A Growing attentive audience

Black Friday- IDEAS AND INSPIRATION

Holiday season is upon us and we know consumers are spending. Almost every year holiday retail sales are predicted to outperform any previous season. Black Friday is the biggest shopping day of the festive season. For those who don't want to leave the comfort of their couch the day after they feast, there's Small Business Saturday, followed by Cyber Monday just a few days later.

The sweet spot: santa monica, ca - afm

The American Film Market is the most efficient film acquisition, development and networking event in the world. Unlike a festival, AFM is a marketplace where production and distribution deals are closed. More than US$1 billion in deals are sealed every year - on both completed films and those in every stage of development and production.

BRAND ED - NETFLIX & BILLBOARDS :WHY DIGITAL BRANDS ARE COSYING UP TO ANALOGUE OOH

Netflix. The streaming media giant has, according to Reuters, tabled a USD 300m offer for the LA-based firm that would give it full control to expand its brand profile among consumers on West Hollywoods Sunset Strip.

LOOHVING

Need some inspiration for your advertising campaign? Check out the inspiring out-of-home creative that has recorded history this summer, and more head-turning campaigns that will make your world go upside down.

OOH LESSONS: A BRIEF LOOK OF OUTDOOR ADVERTISING HISTORY

the very beginning

Brand ed: frisco fresh market

When most people think of out of home (OOH) advertising, they think of the ubiquitous billboards along the highway or on the side of a city building. But OOH has become far more than just these big, bold signs. OOH ads can pop up on bus stops, taxi cabs, benches, and the floors and corridors of shopping centers.

The sweet spot: reno, nevada - the burning man

Reno is no stranger to large influxes of tourists and annual events.

BRAND ED: BILLBOARDS AS A MARKETING TOOL FOR TOURISM

While Internet marketing continues to see dramatic growth, it still pays to recognize the immediate impact and potential instant benefits offered by well executed, well managed & aesthetic use of billboards - with their equally instant, on the road marketing messages and you can understand why: Billboards can quickly give brands national reach at a relatively low cost.

Tech talks: Out of Home advertising in a world of digital innovation

Out-of-Home (OOH) is one of the oldest mediums of advertising; dating back to the Egyptian obelisks which were placed in key locations around the city to mass communicate laws and treaties to the public.

The Era of Out Of Home Media

What do the most successful advertising campaigns have in common

Why Digital OOH isn't the same as programmatic OOH

Programmatic has the potential to have the same impact on OOH as it has had on digital advertising. But digital OOH isn’t the same as programmatic OOH

Encourage Consumer Interaction with OOH

The best OOH advertising encourages consumer action and seamlessly ties into online advertising channels.

The Greatest Sh-OBIE!"

Step right up! Take a Look Inside the 2019 Obie Awards and check out who are winners of "The Greatest Sh-OBIE!"

HOW TO CHOOSE THE RIGHT MEDIA MIX

How would you stand out in the market

The Trusty Old Billboard Becoming A New Social Media Hit

Out of home advertising is said to have 10.3 billion impacts each week (JCDecaux)

Getting to the Heart of the Airport Passenger

Top 5 Reasons Why It Works

The Many Faces of Outdoor Advertising.

The dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through.

Ooh stats

71% of consumers look roadside billdoards

OOH EFFECTIVENESS

Outdoor advertising is a cost effective way to create brand recall, and works even better if you are a hyperlocal brand.

How to boost auto sales through OOH

It will soon be prime time for auto dealerships as spring weather (it’s coming, we swear) brings prospective shoppers out of hibernation and into the showroom.

5 OOH trends to watch out for 2019

Industry research indicates that Out-of-Home (OOH) advertising has a higher percentage reach than other major media, including the internet and TV.

Creative Circle: Designing for OOH vs Digital

OAAA regularly features Thought Leadership Q&A from its committee members.

Emojis, GIFs and memes: the rise of digital culture in offline advertising

In todays digital world, people are moving so quickly that symbols, short video clips and catchy acronyms have become a primary form of communication and emotional expression.

Why Use OOH?

In today's highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels.

Why Do People Notice Billboards?

There are three main reasons why people notice billboards

5 Trends in 2018 That Are Changing the OOH Experience

Projections for out of home (OOH) in 2018 are already coming out favorably. According to recent Magna Global projections, OOH is expected to see an increased advertising revenue of 3% in 2018, while MyersBizNet projects a 5.5% increase.